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Our standards and research are informed by our membership, by the clients we serve and by business coaching and other industry experts from around the world. This broad stakeholder involvement ensures that our standards and research are always cutting- edge and relevant.
Business Coaching Definition and Competencies
In an effort to define and standardize our emerging profession, WABC has developed a definition of business coaching and a set of professional competencies. All are based on coaches’ real-world tasks in an array of organizations.
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Code of Business Coaching Ethics and Integrity
Our WABC Code of Business Coaching Ethics and Integrity sets the highest standard in the industry. Our integrated Code contains three parts: - Business coaching definition
- Principles
- Safe harbor conciliation and adjudication process, which allows members and their clients to speak with a WABC representative about highly sensitive ethical issues in a safe, confidential environment
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Professional Designations
Earn a definitive business coaching credential from WABC--the world leader in international standards for business coaching.
For Individual Practitioners
WABC Certified Master Business Coach (CMBC)
Registered Corporate Coach (RCC)
For Business Coach Training Providers
WABC Accredited
Membership Categories
WABC is the only international professional business coaching association of its kind with advanced membership qualification and requalification standards. Membership is selective based on business experience, coaching experience and references.
Individual Levels
WABC Full Member
WABC Affiliate Member
Credential Verification
WABC is also the only international association in the industry with the requirement that members who wish to list their names with their educational degrees and professional designations on their materials (e.g., marketing and promotional materials, résumés, business cards, website, etc.) that display the Association's trademarks (e.g., WABC name, WABC logo, WABC designations, etc.), provide proof of these credentials.
Member Look-up
Not everyone can qualify for WABC Membership. We’re pleased to provide a free public service for anyone wanting to verify membership and credentials.
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