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WABC: Setting the Standards for Business Coaching
WABC is committed to the highest global standards of practice, ethics, integrity and professional responsibility for members.

Our high standards are informed by research, by our membership, by the clients we serve and by experts from business coaching and other industries around the world. This broad stakeholder involvement ensures that our standards are always cutting-edge and relevant. High standards benefit coaches, their clients and the public at large, and are critical to the evolution of business coaching as a profession.

The following is a summary of WABC's standards-related achievements.


WABC Business Coaching Definition

What is it? A working definition of business coaching that WABC members adhere to.

Why refer to it?
You'd like a succinct statement of what business coaching is and how it's distinct from other types of coaching.


WABC Professional Standards for Business Coaches

What are they? A descriptive list of the professional standards that WABC members adhere to in order to practice as effective business coaches.

Why refer to them?
You'd like a listing of what business coaches are expected to know and do in order to work effectively with clients and client organizations.


WABC Code of Business Coaching Ethics and Integrity

What is it? A set of ethical principles that WABC members adhere to in order to practice as responsible business coaches.

Why refer to it?
You'd like to know the standards of ethics and integrity that WABC members must uphold. You need guidance in a conflict or uncertain situation.


WABC Business Coaching Competencies

What are they? A detailed list of the professional competencies of master business coaches, applied (at the appropriate level) in WABC's professional certification and accreditation programs.

Why refer to them?
You'd like to know the skills and abilities of a master business coach. You'd like to measure and develop your own skills against master-level proficiency. You'd like to know the competencies that WABC certification and accreditation programs draw upon.


Qualifications for Business Coaches

Designations
What are they? A suite of rigorous, evidence-based qualifications for practitioner, experienced and senior business coaches.

Why refer to them?
You'd like to learn about or apply for one of these stand-alone qualifications: Registered Corporate Coach (RCC), WABC Certified Business Coach (CBC), WABC Certified Master Business Coach (CMBC), and Chartered Business Coach (ChBC).

Degrees
What are they? Fully accredited academic degrees for business coaches at different levels of experience.

Why refer to them?
You'd like to learn about or apply for one of these graduate degrees: Master of Arts in Professional Development (Business Coaching) for holders of the ChBC or CMBC. Doctor in Professional Studies (Business Coaching) for holders of the ChBC or Master of Arts in Professional Development (Business Coaching) or those with equivalent experience, training and qualifications.


Qualifications for Programs

Program Accreditation
What are they? A suite of rigorous program accreditation qualifications for business coaching training programs. These qualifications follow industry best practices: they require validation and renewal and can be revoked.

Why refer to them?
You'd like to learn about or apply for one of these qualifications for your program: WABC Accredited (Level 1 - RCC), WABC Accredited (Level 2 - CBC), WABC Accredited (Level 3 - CMBC) and WABC Accredited (Level 4 - ChBC).


Professional Development Record

What is it?
A record of professional development, including client input, that holders of WABC's CBC, CMBC and ChBC must submit for approval every five years to maintain these certification credentials. This record may, in the future, become a requirement for certain levels of WABC membership.

Why refer to it?
You hold a WABC certification credential and would like to submit your PD record.


Membership Standards

What are they? Advanced standards for qualifying and requalifying for WABC membership, based on business experience, coaching experience and references.

Why refer to them?
You'd like to know what's required to become a WABC Affiliate Member (for newer and part-time business coaches) or a WABC Full Member (for experienced business coaches).


Credential Verification

What is it? A policy that requires WABC members to provide proof of their educational degrees and professional designations before listing those credentials in any material that displays a WABC trademark.

Why refer to it?
You'd like to list your credentials in material that displays a WABC trademark. You'd like to know more about WABC's credential verification requirements.

 

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