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Business coaching is a self-regulated industry. WABC is committed to setting the highest international standards of ethics, integrity and professional responsibility for members by engaging in self-regulatory activities that build and maintain public trust. Many activities are completed or under development and include, but are not limited to:

  • rigorous membership standards
  • credential verification process
  • professional standards
  • a Code of Business Coaching Ethics and Integrity
  • a body of knowledge about business coaching, including a definition and competencies
  • an independent international certification program for business coaches (CMBC)
  • an independent international accreditation program for business coach training providers (WABC Accredited)
  • professional development through events, education and training

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