Business coaching is a self-regulated industry. WABC is committed to setting the highest global standards of ethics, integrity and professional responsibility for members by engaging in self-regulatory activities that build and maintain public trust.
Our standards and research are informed by our membership, by the clients we serve and by business coaching and other industry experts from around the world. This broad stakeholder involvement ensures that our standards and research are always cutting- edge and relevant.
WABC is committed to engaging in or being affiliated with research that is based on rigorous, systematic and objective procedures to obtain robust knowledge relevant to business coaching practices, programs and standards. This commitment is supported by WABC's value of "a spirit of progress and relentless self-improvement," which is both strategic and evolutionary in nature and serves to support "renewal, innovation and high quality" within business coaching. If you'd like WABC to consider becoming involved in your research project, we invite you to read the WABC GUIDELINES: For Researchers Investigating Business-Coaching-Related Topics. Also make sure you subscribe today to stay updated on WABC's activities.