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Business coaching is a self-regulated industry. WABC is committed to setting the highest global standards of ethics, integrity and professional responsibility for members by engaging in self-regulatory activities that build and maintain public trust.

Our standards and research are informed by our membership, by the clients we serve and by business coaching and other industry experts from around the world. This broad stakeholder involvement ensures that our standards and research are always cutting- edge and relevant.

WABC has conducted various landmark research projects that support its global standards achievements. Further research projects are planned and will be announced as they become available. Make sure you subscribe today to stay updated on WABC's activities.


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