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Gathering references--some hidden benefits

Gathering references, which is part of our WABC Full Membership requirements, can benefit you in some surprising ways.

  1. Learn more about how your work has influenced your clients, coachees or training participants. This is valuable information for you and for them.
  2. Reconnect with former clients, coachees and training participants. You may even land more work as a result.
  3. Collect fresh references that you can use (with the authors’ permission) in your marketing and promotional activities. No matter how successful you are, references are always a strong selling point.

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