close window

Business Coaching Definition
WABC Global Standard:
WABC Business Coaching Definition
Applies to:
All WABC members and WABC Accredited candidates and holders
October 24, 2007 | Revised edition June 29, 2011
Mandatory | In effect

WABC Business Coaching Definition
Business coaching is the process of engaging in regular, structured conversation with a "client": an individual or team who is within a business, profit or nonprofit organization, institution or government and who is the recipient of business coaching. The goal is to enhance the client’s awareness and behavior so as to achieve business objectives for both the client and their organization.

Business coaching enables the client to understand their role in achieving business success, and to enhance that role in ways that are measurable and sustainable. The coaching process may take different forms (e.g., individual or team coaching) and involve different goals (e.g., problem solving, career and succession planning, leadership/executive development, creation of high-performing teams), but throughout there is a clear focus on the business objectives of both the client and the organization.

This dual focus is what distinguishes business coaching from other types of coaching. The business coach helps the client discover how changing or accommodating personal characteristics and perspectives can affect both personal and business processes. Successful coaching helps the client achieve agreed-upon business outcomes as an individual or team within the context of an organization.

Business coaching establishes an atmosphere of mutual trust, respect, safety, challenge and accountability to motivate both the client and the coach. To that end, the business coach must conduct an ethical and competent practice, based on appropriate professional experience, business knowledge and an understanding of individual and organizational change.

Note: "Business coaching" is an inclusive term that refers to all types of business and organizational coaching. It is practiced by internal and external coaches who may identify as corporate coaches, executive coaches, leadership coaches, organizational development coaches or other types of business coaches. Regardless of the practitioner’s title, business coaching is defined by its dual focus on the client and the client’s organization.

Some Background
Since 1997, WABC has worked to define the emerging profession of business coaching and to distinguish it from other types of coaching.

In partnership with UK-based Professional Development Foundation, a leader in research and education in the professions, we spent years on research, literature reviews and consultations with top global business coaches and their clients. One result was a working definition of business coaching in October 2007. We revised the definition in 2011, while creating the WABC Professional Standards for Business Coaches. The global task force that produced the standards, and the WABC members who reviewed them, suggested valuable changes. To maintain its relevance as an accurate description of our emerging profession, the definition will continue to evolve, so we welcome your comments and advice.

Terms and Conditions of Use and Contact Us

Have comments or advice related to the Definition?
Please contact us.

Interested in using our Definition?
If you would like to use our Definition in some way (e.g., reference it in a book or article, use it as material in a program or course, include it in a contracting package, link to it on your website), as with all our material, we require that both the public and WABC members first seek permission as per WABC's Terms and Conditions of Use. Please contact us today for guidance on the proper use of our copyrighted and trademarked information.

Related information
WABC's other standards
FAQ: What is the difference between a business coach and a life skills coach, a mentor, a consultant or a therapist?

© 2002-2019 WABC Coaches Inc. All rights reserved.
Reproduction in whole or in part without permission is prohibited.
Use of this website subject to acceptance of our:
Terms and Policies | Trademarks