CBC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
CBC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
WABC Certified Business Coach (CBC), grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering.
In this increasingly competitive industry filled with un-credentialed coaches, it’s time to set yourself apart.
Regardless of what professional role you have (e.g., leader, manager, internal or external business coach, external consultant), if you’re doing business coaching at this level, WABC offers different routes via WABC Accredited (Level 2 – CBC)® Programs or the WABC Portfolio Pathway to become a CBC, based on your experience.
Once you earn CBC, you’re part of our global community, where professional business coaches from across the world come together to enhance their skills, expand their professional networks and influence our business coaching profession more broadly.
WABC Certified Business Coach (CBC), grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level.
Mastery comes over time and diverse experiences—simply counting coaching hours doesn’t accurately measure impact.
Because the CBC credential specifically prepares you for business coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.
No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credential.
Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs
Let’s ensure CBC is right for you:
WABC Accredited (Level 2 – CBC)® Programs and WABC Portfolio Pathway are routes to earn CBC
WABC Accredited (Level 2 – CBC) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based business coaching training rooted in real-world organizational and business needs.
All WABC Accredited (Level 2 – CBC) Programs engage in a continuous five-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for business coach training programs.
Training is the right route to explore if you:
Joining WABC: You may join before, during or after the Program, as either a WABC Affiliate Member™ or WABC Full Member™:
Your Next Step: If you’d like to explore training***, see the calendar below where you can select a provider and contact them to learn about their program and fee. Your eligibility is determined during their initial screening interview.
WABC Portfolio Pathway is an alternative to a training program. Open to eligible professionals, you’ll engage in a self-directed process that guides you through your examination and evidence of six CBC learning outcomes. Your journey culminates in the submission and evaluation of your CBC Candidate Portfolio, which showcases your professional business coaching performance.
Portfolio Pathway is the right route to explore if you:
Joining WABC: You will join before registration in the Pathway, as either a WABC Affiliate Member or WABC Full Member.
Your Next Step: If you’d like to explore the Portfolio Pathway, see the calendar below for guidance and how to contact us. Offered directly by WABC, your eligibility is determined via an exploratory screening stage.
Calendar is frequently updated, so please check back anytime.
Our WABC Portfolio Pathway was introduced on October 17, 2025
We’re fortunate to have an extensive waiting list, so if you’re on it, we’ll be re-connecting with you very quickly. Please contact WABC if you’re visiting here for the first time and would like to explore our Portfolio Pathway.
Full length programs are suited for professionals with business coaching experience
No programs are currently available — please check back anytime as our calendar is frequently updated.
Fast-track programs are suited for professionals with business coaching experience
No programs are currently available — please check back anytime as our calendar is frequently updated.
Full length programs are suited for professionals with business coaching experience
Add custom message when needed.
Fast-track programs are suited for professionals with business coaching experience
We’re excited to announce that a new program will be available in late 2026!
You’ll become a WABC Certified Business Coach once you:
*To prove your excellence to the world, you’ll receive your personalized CBC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your WABC Certified Business Coach (CBC) credential on your website, email signature or social media platforms.
Earning your CBC involves the following fees:
*Fee set by the training provider
**See the WABC Portfolio Pathway information provided to you
***See WABC Affiliate Member™ or WABC Full Member™
Maintaining your CBC: Please see “Maintaining Your Credential” below.
Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.
Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.
Generally yes. Once a Program earns the “WABC Accredited (Level 2 – CBC)” mark, then you would be eligible to earn CBC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.
For WABC Accredited (Level 2 – CBC) Program: You must be a current WABC Affiliate Member or WABC Full Member to earn CBC. You have one year from your Program pass date to meet all applicable requirements (e.g., join/re-join as a WABC Member, complete the final administrative needs).
For WABC Portfolio Pathway: You must be a current WABC Affiliate Member or WABC Full Member before registration in the Pathway. If you have allowed your membership to lapse, you have one year from your CBC Candidate Portfolio Pass date to meet all applicable requirements (e.g., re-join as a WABC Member, complete the final administrative needs).
For WABC Accredited (Level 2 – CBC) Program: If you were already a WABC Affiliate Member or WABC Full Member while taking your Program but allowed your membership to lapse prior to Program completion, you’ll be required to re-join WABC and pay the associated fees before receiving your CBC. Also see FAQ above.
For WABC Portfolio Pathway: Being a current WABC Affiliate Member or WABC Full Member is among requirements to enroll in the WABC Portfolio Pathway, so you’re expected to keep your membership in good standing at all times. If you allow your membership to lapse prior to your Portfolio Pathway completion, you’ll be required to rejoin WABC and pay the associated fees before receiving your CBC. Also see FAQ above.
Certification is a voluntary process by which a nongovernmental body recognizes an individual who has successfully met predetermined qualifications. As an advanced, evidence-based credential, CBC falls within this type of qualification.
It is the most rigorous level of professional credentialing available for individuals. Professional certification credentials that follow industry best practice require validation, carry re-certification requirements and are subject to revocation. CBC adheres to these best practices.
CBC is a professional certification which means it is a “working or applied” credential. Unlike certificates and degrees which transfer knowledge and skills, professional certifications measure how an individual uses knowledge and skills in real-life situations. By certifying that the holder is able to currently practice at a certain level, certification maintains public trust in the delivery of service.
For a professional certification credential to remain valid, the holder must stay relevant with current practice and theories. That’s why it’s a certification best practice for holders to meet ongoing requirements, such as continuing professional development, to maintain their certified credentials.
Yes, to maintain your CBC, there are two ongoing requirements which both require fees:
Taking a sabbatical during your career may affect your CBC credential.
Yes, your CBC credential can be revoked under certain circumstances.
The WABC Certified Business Coach (CBC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your CBC Promo Package.
Each WABC credential for professional business coaches is intended to be a stand-alone credential—choose the one that matches your professional role, previous coaching experience, skill level, ambition, goals and client and/or employer needs.
| PRACTITIONER RCC™ | ADVANCED CBC™ | MASTER CMBC® | ELITE ChBC® |
|---|---|---|---|
| Credential: About | Credential: About | Credential: About | Credential: About |
| Registered Corporate Coach™ (RCC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills. RCC, grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering. | WABC Certified Business Coach™ (CBC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills. CBC, grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering. | WABC Certified Master Business Coach® (CMBC®)—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills. CMBC, grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level. As you support senior levels of leadership, you’ll be able to apply your specialized skills to tackle complex business and organizational challenges with open agendas, the outcomes of which may impact broader business and organizational goals and objectives. Furthermore, you may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and you may also choose to specialize. Being a CMBC means you can provide a significant professional offering. | Chartered Business Coach® (ChBC®)—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence. ChBC, grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level. As you support the highest levels of leadership, you’ll be able to apply a wide range of business coaching initiatives and activities to tackle complex business and organizational challenges across a wide diversity of contexts and open agendas, the outcomes of which may be unpredictable. Furthermore, at this highest level of professional practice, you’ll be able to exercise substantial personal autonomy along with your significant influence, leadership and contribution within businesses, organizations and the profession. Being a ChBC means you can provide a substantial professional offering. |
| Eligible Candidates | Eligible Candidates | Eligible Candidates | Eligible Candidates |
NOTE: If you have a minimum of 1 year of business coaching experience, you will be able to consider either a WABC Accredited Program or WABC Portfolio Pathway. |
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| ROUTES AVAILABLE: Options, Duration & Hours | ROUTES AVAILABLE: Options, Duration & Hours | ROUTES AVAILABLE: Options, Duration & Hours | ROUTES AVAILABLE: Options, Duration & Hours |
| WABC Accredited Program Option: Full Length Duration: 6–12 months* Hours: 150* Option: Fast Track Duration: 4–8 months* Hours: 75* *Expect some variability based on participants’ experience-level and program’s approach WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed | WABC Accredited Program Option: Full Length Duration: 9–18 months* Hours: 400* Option: Fast Track Duration: 6–12 months* Hours: 200* *Expect some variability based on participants’ experience-level and program’s approach WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed | WABC Accredited Program Option: Full Length Duration: 18–24 months* Hours: 1200* Option: Fast Track Duration: 12–18 months* Hours: 600* *Expect some variability based on participants’ experience-level and program’s approach WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
| ROUTES AVAILABLE: Formats | ROUTES AVAILABLE: Formats | ROUTES AVAILABLE: Formats | ROUTES AVAILABLE: Formats |
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WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway Virtual self-directed |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway Virtual self-directed |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway Virtual self-directed | WABC Portfolio Pathway Virtual self-directed |
| ROUTES AVAILABLE: Supervision | ROUTES AVAILABLE: Supervision | ROUTES AVAILABLE: Supervision | ROUTES AVAILABLE: Supervision |
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WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway Not applicable |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway Not applicable |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway Not applicable | WABC Portfolio Pathway Not applicable |
| ROUTES AVAILABLE: Completion Deliverables | ROUTES AVAILABLE: Completion Deliverables | ROUTES AVAILABLE: Completion Deliverables | ROUTES AVAILABLE: Completion Deliverables |
| WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway Submit and pass your RCC Candidate Portfolio representing your professional business coaching performance | WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway Submit and pass your CBC Candidate Portfolio representing your professional business coaching performance | WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway Submit and pass your CMBC Candidate Portfolio representing your professional business coaching performance | WABC Portfolio Pathway Submit and pass your ChBC Candidate Portfolio representing your professional business coaching performance |
| CREDENTIAL: Ongoing Requirements | CREDENTIAL: Ongoing Requirements | CREDENTIAL: Ongoing Requirements | CREDENTIAL: Ongoing Requirements |
| There are no requirements to maintain your RCC credential |
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| WABC Standards | WABC Standards | WABC Standards | WABC Standards |
| Legal | Legal | Legal | Legal |
| WABC reserves all rights in connection with the Registered Corporate Coach (RCC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Business Coach (CBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Master Business Coach (CMBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the Chartered Business Coach (ChBC) credential and its requirements, including the right to change, replace or discontinue. |
When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®) and for leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.
My certification as a WABC Certified Business Coach™ (CBC™) is extremely important in my coaching practice. As a coach working with a range of organizations, earning certification with a robust and professional coaching body is really important. It indicates the high standards I set for myself, and WABC provides that for me.
The professional development aspect is also critical, and I highly value how WABC takes its professional development so seriously. It was really interesting to recently complete the thorough five-yearly professional development submission necessary for the re-certification of my CBC™, as it allowed me to reflect on what I had learned from recent innovations and changes I had tried, and also where I might focus in the future. Reviewer comments from the WABC assessor are particularly useful. WABC is very friendly, and its body of coaches is truly international; this is helpful for me in sourcing coaching support in different regions of the world.
As an executive coach with C-suite focus, I was looking for a renowned certification that would help me to raise my profile. I decided on WABC as it’s one of the few accreditation organizations to focus solely on business and has global reach. On several occasions my WABC Certified Business Coach™ (CBC™) credential has helped me to pass the rigorous screening process of decision-makers seeking to hire a board-level coach.
I appreciated the process of re-certification after five years, as it helped me to seriously reflect on my past coaching experience and to systematically think ahead where to go next. The WABC assessor did a thorough and empathetic job that added a lot of value. WABC is really worth the investment.
As the first coach in Japan to receive the WABC Certified Business Coach™ (CBC™) credential, I am proud to praise WABC for providing me with valuable insights.
To gain effective results, business coaches need not only theory but also strong skills. WABC, with its depth of experience in business coaching, gives me the support I need to lead clients to success.
Coaching works effectively where there is a sense of equality between a client and a coach. Knowing this helps me focus positively on the successful future of my clients and motivates me to develop and innovate professionally.
From the warm welcome I received from WABC’s founder Wendy Johnson when I first joined WABC in 2012, I know I can always count on WABC for encouragement and support.
After many successful years as a leader in different multinational companies, I took my experience one step further by becoming a freelance soft skills executive business coach, counsellor and Enneagram teacher. My systemic approach applies all my knowledge and methodologies thoroughly and with passion.
Being a WABC Full Member™ means aligning with WABC’s values and committing to continuous professional development as an executive business coach. Re-certifying my WABC Certified Business Coach™ (CBC™) credential every five years involves providing my professional development record—including clients’ comments about their satisfaction—for assessment. WABC’s commitment to such high-quality and meaningful assessment criteria assures me that I am a member of an association whose reputation is widely revered in the market.
CBC raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
