13Oct/140

When is the Best Time to Post to Your Social Media Accounts? by Dean DeLisle

This is an age old question, well, as long as social media has been around. We have also had this question in email marketing, since we send over a million emails a month for various campaigns and now thousands of posts for various campaigns and clients. We have developed a variety of posting rotation schedules and the following is what we know.

So one of the things you want to establish first is to take a look your audience. When does your audience respond best? Do they respond in the morning, afternoon, evenings, days of the week or weekends? Depending on your audience this will make all the difference in the world. There are four ways to determine this, (1) condition your audience for delivery of posts and tweets (2) ask your audience what they want (3) test and track response (4) look at competitor sites who target the same people and see when they post and their response rate (based on engagement). Now number three is needed for all cases, and number four is just a good ol’ fashioned marketing technique for any campaign. But remember, you’re also building a community around you or your business so my preference is to ask our primary target when they would like to see our posts and tweets. This builds a better sense of community and rapport with your audience.

For some additional input we have added a link from this year’s Social Media Week – enjoy and let us know how you make out with your audience and what you discover. We would love to share your success with our audience.

The Best and Worst Times to Post to Social Media Week

Read more: http://socialmediaweek.org/blog/2014/07/rules-post-social-media-content/ 

Times are shown for local audience or most relevant audience.

Facebook: End of the week is best time to post

Best time: Between 1 p.m. and 4 p.m.

Worst time: 8 p.m. to 8 a.m. – After 3 p.m. on Friday

Twitter: Monday - Thursday is the best time to post.

Best time: 2 p.m. to 4 p.m. or 8 p.m. to 1 a.m.

Worst time: 5 p.m. to 7 p.m.

LinkedIn: Post before 9am or early during work week

Best time: 7 a.m. to 9 a.m. or 5 p.m. to 6 p.m.

Worst time: 10 p.m. to 6 a.m.

Days: Monday thru Friday and Sunday night! Some have reported Tuesday and Thursday are also optimal days.

Whatever your platform or makeup of your social network, remember that if you have a great relationship with your community they will tune-in and tell you when is the best time to post!

If you wish to reproduce this article in any material form, you must first contact WABC for permission.

Posted by Dean R. DeLisle

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