Barry Trailer

Barry TrailerĀ is managing partner and co-founder of CSO Insights, a research firm specializing in benchmarking how companies leverage people, process, technology and knowledge to optimize the way they market and sell to customers. CSO Insights' survey of over 7,500 sales effectiveness initiatives has become the benchmark for tracking the evolution of how the role of sales is changing, the challenges that are impacting sales performance and how companies are addressing these issues.


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