The Importance of Role Models in Business Coaching by Daniel Tuma

Posted by WABC

Members of the Czechoslovakian Chamber of Business Coaches, WABC certified business coaches, often speak about the importance of role models and personal examples in business coaching, especially in applying coaching to leadership and management. In the following paragraphs I would like to present some of my ideas regarding this complex topic.


A role model, example or natural authority of big-name personalities accompany us throughout the life span. Intentionally or unintentionally, consciously or unconsciously, we tend to follow them. As developmental psychologists proved, parents are not the only role models that influence our behavior in later life. The so-called role models that we follow belong to our lives naturally. Well-known artists, successful entrepreneurs, show-business stars, sportsmen or influential authors become role models for almost every adolescent or teenager. We tend to follow models that attract our attention and reflect our dreams and goals. In puberty and adolescence, we dream about life and professional goals and compare them to the achievements of our heroes. Moreover, the culture we live in shapes our expectations, goals and life values. For those who identify with successful business people self-development becomes a central task.


Interestingly, when we asked a few young people, who are students of Made in Czechoslovakia coaching programs and who show a certain degree of business talent, who their role models were or which big-name personality they identified with, many of those young Czechs and Slovaks named our internationally famous models like Paulina Porizkova, Karolina Kurkova or Petra Nemcova or sportsmen such as Martina Navratilova, Ivan Lendl or Jaromir Jagr. As can be seen, young business–oriented people compare business success to the success of famous celebrities or respected sportsmen. Physical strength and beautiful looks are somehow synonymous with success. Greek kalokagathia, the ancient educational goal and outcome of successful socialization, is not only an example of beauty and physical strength, but also of mental health, wisdom and spiritual richness. Its essence is based on authenticity, individualistic critical thinking, multi-perspective and interdisciplinary education, skills development and ethical discipline. People with developed personality are not only intellectually attractive but also influence others in terms of ambition, hard work and creativity. For instance, the achievements of Vaclav Havel or Madeleine Albright, politicians who both have Czech origin, confirm my assumption that successful business people do not regularly compare themselves with others, but follow their values and go their own, unique way. Comparing ourselves with others and evaluating ourselves in relation to our peers or colleagues does not help our self-development. Constant thinking about what we have not achieved yet and what others have does not help either. Searching for what we do not know or what we are not capable of, skilled at or aware of does not serve anything. This does not motivate us. In contrast, successful business people are aware of the need for commitment to believing in their own way without comparing themselves with others. Competent business people commit to an idea that they will create and develop products or concepts that reflect their values and social welfare. If later they become business or leadership icons, it is because they fulfilled their commitment to becoming authentic and original personalities who are aware of the importance of fidelity.


Fidelity plays a crucial role in following any role models and dreams. The psychologist Erikson stated that fidelity is being developed and acquired in adolescence as a key life skill emerging from developmental conflict between identity and confusion. In this age we build a sense of complexity of life. Is it not interesting that it is the role model which plays a crucial role in this age? Role models shape ideas about the way to success and welfare. They show young people what can be achieved. They make them stay focused and committed. Therefore, having a role model is a very important part of personality development. Lack of role models means lack of examples, and meaningful and internalized goals.


Later, for instance, role models may play an important role in leading a team. A leader should somehow be a role model for his or her subordinates. In the context of business coaching, a role model may play an important role in establishing rapport between a client and his or her business coach. If a coach is not perceived by his client as an integrated and inspirational personality, the full success of change and reaching the stated goal cannot be achieved. It is not a question of inequality or disrespect. I am not saying that a business coach should be superior to his or her client. I am only suggesting that all of us probably want to be accompanied by smart people; we all need challenges and role models that inspire us and help us grow. That is why the importance of personality examples and role models in business coaching is inevitable. It gives meaning and purpose to our actions and behavior. For instance, when coaching a leader we should understand his or her role models and know the personalities he or she admires. Also, we should be able to offer our own example, which should be an example of integrated and holistic personality. Therefore, business coaches must work on themselves constantly and be aware of the fact that it is mainly their personality that makes the change for their client. Tomas Bata once said: “There is no financial crisis, there is only a crisis of morality” and: “To lead does not mean to control others, it means to overpower one’s own inner personality”.


Consequently, self-management, self-reflection and courage to accept ourselves are important business coaching competencies. A business coach must challenge his clients to have courage to take responsibility for choosing particular interpretations, giving meanings to his actions and decisions, including personality change or developing social responsiveness. In other words, being able to support others’ development requires being aware of one’s Self. A business coach may be considered as a role model that should inspire clients and teach them that the need for development (e.g. understanding one’s Self and personality) gives us freedom to make decisions, increases creativity and supports autonomy and inner stability.


The better we know ourselves, the more we are able to understand others and help them. In a democratic system, business coaching should also contribute to building democracy and ethics. My own role model, a former president and renowned philosopher Vaclav Havel, once said: “Democracy allows those, who do not have good faith, to do almost everything, but ties the hands of those who have great respect for it”. I think that business coaches may help clients to work with tied hands but with deeper responsibility, respect and business commitment for the growth of democratic society and freedom.



Daniel Tuma, CBC

Business coach, psychologist and organizational counselor managing the Made in Czechoslovakia company, the first company in Central Europe with WABC accreditation for training program in business coaching.

Academic guarantor and author of many workshops,

trainings and coaching programs regarding business psychology, organizational psychology, emotional intelligence, socio-psycho pathology in the workplace and leading positions.

He is specialized in highly influential top-management assessment and in mediating conflicts on the highest business level.


If you wish to reproduce this article in any material form, you must first contact WABC for permission.

Business Coaching as a Way to Build Economic Welfare of Society by Daniel Tuma

Posted by WABC

In the world, well-known Czech and Slovak products and business successes do not only include hand-made crystal glass and design art pieces such as those from the La Svit company, or the application of biological and technological research into healthcare fields such as nanotechnology, Dr. Holy’s HIV research or Dr. Pomahac’s plastic surgery development.



Czech and Slovak products and their business successes have something in common in the coaching sense. All business successes of Eset, Avast, Elmarco, Petrof, Walmark or Skoda emerged from a decision to commit. To commit to an idea of business growth and therefore to build economic welfare.

Despite the fact that what make us suffer the most is hope, in business, only to hope is not the best business strategy.

To commit requires not only to hope, but also to have courage and strong belief that I am able to reach my goals and make a product I believe in because of its character, contribution and benefit for society.

And as the research findings of the Made in Czechoslovakia company and other respected scientists show, there are variables that are linked to performance and therefore, logically, to business growth. They are, for instance, work satisfaction, organizational identification,

generalized self-efficacy or locus of control, to name a few. Based on previously mentioned assumptions and scientific research, at Made in Czechoslovakia we believe that business coaching should work with, develop and cover the so-called “Magic 7” areas.

The Magic 7 may be determined as follows for Business:

1) Organizational identification and commitment

2) Work satisfaction

3) Leadership and authority

4) Quality of relationships in the workplace

5) Cooperation and competition

6) Business and personal self-confidence and self-esteem

7) Critical thinking


Business coaching should not only facilitate the process of organizational identification in general, but also in the individual meaning. Employees should be identified with the task value and the product itself. They should feel commitment and personal interest in fulfilling their working tasks. Also, the quality of relationships in the workplace means that an emotionally safe environment without gossiping, bossing around, stalking or any other unwanted socio-pathological problems helps workers to fully focus and contribute to cooperation and group cohesion. By facilitating the process of self-management, business coaches co-create inspirational environment in which a business person finds inner sources to increase his or her self-esteem and self-confidence. By questioning, business coaches stimulate critical thinking that helps facilitate a creative process. And because happiness is a question of one’s creativity, we, business coaches, may unintentionally influence very individual and fragile horizons. That is why our profession belongs to one of the most influential, powerful but also responsible arts.


The name “Magic 7” was influenced by the so-called Laterna Magica. Laterna Magica is not only known as the world’s very first multimedia theatre which won the first prize at the Expo 1958 in Brussels and which has attracted thousands of tourists to Prague ever since. It is also an old name for a wooden box with a candle inside, which lit a lens and projected small pictures behind it onto the wall in front of spectators in a magnified scale. It is not like in the allegory of the Plato’s Cave, which corresponds to the constructivist concept of the world. Laterna Magica is more like a method of coaching. In other words, in business caching we do the same. We work with one’s personality that may be considered as a psycho-plastic space which needs to have some of its areas lit and magnified to provide the observer/client with the wider picture and to be more aware of his or her inner sources, unanswered questions, or strengths.


The economic welfare of society mainly depends on a strong economy, the quality of products, working commitment, democratic thinking and moral maturity.

businessEconomic welfare can be influenced by our profession very much. We are the ones who work with people in business. We are the ones who provide them with comfort and safety to express their thoughts and values related to their work. We are the ones who can establish and manage developmental context. Therefore, we can influence the business a lot. And that goes hand in hand with the economic welfare of each society.



Daniel Tuma, CBC

Business coach, psychologist and organizational counselor managing the Made in Czechoslovakia company, the first company in Central Europe with WABC accreditation for training program in business coaching.

Academic guarantor and author of many workshops, trainings and coaching programs regarding business psychology, organizational psychology, emotional intelligence, socio-psycho pathology in the workplace and leading positions.

He is specialized in highly influential top-management assessment and in mediating conflicts on the highest business level.


If you wish to reproduce this article in any material form, you must first contact WABC for permission.

When is the Best Time to Post to Your Social Media Accounts? by Dean DeLisle

Posted by Dean R. DeLisle

This is an age old question, well, as long as social media has been around. We have also had this question in email marketing, since we send over a million emails a month for various campaigns and now thousands of posts for various campaigns and clients. We have developed a variety of posting rotation schedules and the following is what we know.

So one of the things you want to establish first is to take a look your audience. When does your audience respond best? Do they respond in the morning, afternoon, evenings, days of the week or weekends? Depending on your audience this will make all the difference in the world. There are four ways to determine this, (1) condition your audience for delivery of posts and tweets (2) ask your audience what they want (3) test and track response (4) look at competitor sites who target the same people and see when they post and their response rate (based on engagement). Now number three is needed for all cases, and number four is just a good ol’ fashioned marketing technique for any campaign. But remember, you’re also building a community around you or your business so my preference is to ask our primary target when they would like to see our posts and tweets. This builds a better sense of community and rapport with your audience.

For some additional input we have added a link from this year’s Social Media Week – enjoy and let us know how you make out with your audience and what you discover. We would love to share your success with our audience.

The Best and Worst Times to Post to Social Media Week

Read more: http://socialmediaweek.org/blog/2014/07/rules-post-social-media-content/ 

Times are shown for local audience or most relevant audience.

Facebook: End of the week is best time to post

Best time: Between 1 p.m. and 4 p.m.

Worst time: 8 p.m. to 8 a.m. – After 3 p.m. on Friday

Twitter: Monday - Thursday is the best time to post.

Best time: 2 p.m. to 4 p.m. or 8 p.m. to 1 a.m.

Worst time: 5 p.m. to 7 p.m.

LinkedIn: Post before 9am or early during work week

Best time: 7 a.m. to 9 a.m. or 5 p.m. to 6 p.m.

Worst time: 10 p.m. to 6 a.m.

Days: Monday thru Friday and Sunday night! Some have reported Tuesday and Thursday are also optimal days.

Whatever your platform or makeup of your social network, remember that if you have a great relationship with your community they will tune-in and tell you when is the best time to post!

If you wish to reproduce this article in any material form, you must first contact WABC for permission.

Five Qualities of the Leader of the Future: Coaching For Leaders

Posted by Marshall Goldsmith

Dr. Goldsmith discusses a survey that asked 150 young leaders of what they thought were the most important characteristics of the past, present, and future global leaders. Learn what they said were the five key characteristics that are critical for global leaders of the future.

Marshall Goldsmith is a proud member of and partner with the WABC. In both 2011 and 2013 he was ranked as one of the Top Ten Business Thinkers in the World – and the highest ranking executive coach – at the biennial Thinkers 50 ceremony in London. He was also the recognized in 2011 as the World’s Most Influential Leadership Thinker. Dr. Goldsmith is the author or editor of 34 books, including the New York Times bestsellers, MOJO and What Got You Here Won’t Get You There.

If you wish to reproduce this article in any material form, you must first contact WABC for permission.