13Oct/140

When is the Best Time to Post to Your Social Media Accounts? by Dean DeLisle

Posted by Dean R. DeLisle

This is an age old question, well, as long as social media has been around. We have also had this question in email marketing, since we send over a million emails a month for various campaigns and now thousands of posts for various campaigns and clients. We have developed a variety of posting rotation schedules and the following is what we know.

So one of the things you want to establish first is to take a look your audience. When does your audience respond best? Do they respond in the morning, afternoon, evenings, days of the week or weekends? Depending on your audience this will make all the difference in the world. There are four ways to determine this, (1) condition your audience for delivery of posts and tweets (2) ask your audience what they want (3) test and track response (4) look at competitor sites who target the same people and see when they post and their response rate (based on engagement). Now number three is needed for all cases, and number four is just a good ol’ fashioned marketing technique for any campaign. But remember, you’re also building a community around you or your business so my preference is to ask our primary target when they would like to see our posts and tweets. This builds a better sense of community and rapport with your audience.

For some additional input we have added a link from this year’s Social Media Week – enjoy and let us know how you make out with your audience and what you discover. We would love to share your success with our audience.

The Best and Worst Times to Post to Social Media Week

Read more: http://socialmediaweek.org/blog/2014/07/rules-post-social-media-content/ 

Times are shown for local audience or most relevant audience.

Facebook: End of the week is best time to post

Best time: Between 1 p.m. and 4 p.m.

Worst time: 8 p.m. to 8 a.m. – After 3 p.m. on Friday

Twitter: Monday - Thursday is the best time to post.

Best time: 2 p.m. to 4 p.m. or 8 p.m. to 1 a.m.

Worst time: 5 p.m. to 7 p.m.

LinkedIn: Post before 9am or early during work week

Best time: 7 a.m. to 9 a.m. or 5 p.m. to 6 p.m.

Worst time: 10 p.m. to 6 a.m.

Days: Monday thru Friday and Sunday night! Some have reported Tuesday and Thursday are also optimal days.

Whatever your platform or makeup of your social network, remember that if you have a great relationship with your community they will tune-in and tell you when is the best time to post!

If you wish to reproduce this article in any material form, you must first contact WABC for permission.
6Oct/140

Leverage Your Time Using a DEAD Process by Scott Robinson

Posted by WABC

We, the living, can learn a lot from the dead.

Remember Archimedes, the ancient Greek who was the greatest mathematician of antiquity along with engineer, physicist, inventor, and astrologer?  Legend has it that the King of Syracuse had a ship stuck in the harbor, unable to launch, even with the brute muscle of every able-bodied man in the kingdom.  Archimedes told the king that he could launch the ship single-handedly. The intrigued king gave him permission to try.  Archimedes oversaw the construction of a vast machine comprised of levers and pulleys.  At the end of the machine, there was a single lever that Archimedes pulled.  And yes, the ship was launched.

automateIn today’s world, the power of leverage must be harnessed more than ever.  The modern executive must leverage the one resource that cannot be expanded. Ever.  That resource is time.

Executive success requires doing more with less effort à la Archimedes.  Executives must juggle more things, multi-task, and give out precious time.  Bombarded with information, professionals strive to meet a daunting response time to texts, emails and phone messages.  Even more challenging is the expectation that executives will increase profits, decrease costs, multiply the company assets, and dramatically increase stock holder value.  Leverage your time using a DEAD process.

You have to Delegate, Eliminate, Automate or Do-it.

Delegate anything that allows a team member to manage, learn and grow as way of creating leadership development and succession planning.  Allow your team to assist you through better delegation practices.

 

Eliminate the clutter that surrounds you.  Eliminate those emails and papers that have been in files and on your desk.  Eliminate those menial tasks that do not add value or processes that become outdated or need to be re-vamped with technology.  Create sub files for papers that you want to keep and emails with attachments that stay in your in-box "for later reading.”  Eliminate goes for people as well.  Sounds harsh?  No.  Employees that consume extraordinary energy are “stealing” time, energy and money from executives and the corporate mission.   Allow those employees to find work elsewhere that better suits their needs.  Statistics will tell you that these employees find something that suits them better.  Ultimately, their departure helps them and helps your business efficiency.

 

Automate everything that can be.  Make whatever can be done automatically and/or through systems to take this off of your plate. Automate your email to respond to sender with an announcement that you will read their email at certain times throughout the day that you have scheduled. This liberates you to respond to them the next day or at the end of a certain time frame so you are not pressured to respond as they arrive in your box.  Automate processes within your responsibility that can be done by others on your team and/or electronically or through your companies technology.

 

Do it.  Simple.  Just stop putting it off and do it.  Respond to those emails.  Get that project completed.  Read that important article. Empty that in-box.  Do those employee reviews.  Do all of the top level critical things that you are paid to do and expected to perform as a leader within your business.  No procrastination.  Become accountable.  Be an example.

 

DEAD management works!

By Delegating, Eliminating, Automating and Doing, your thoughts become more organized, your responses more timely, and your precious time will be more of your own.  DEAD management will allow you to leverage time à la Archimedes to get unstuck and allow you to feel better about yourself, feel better about your work, and feel better about the example you set for others, including your loved ones.

automate

 

 

 

 

 

 

 

If you need help implementing a DEAD process or other coaching models, please contact Scott Robinson at Robinson Resource Group, office#708-738-5040 or email Scott@RRGexec.com.

If you wish to reproduce this article in any material form, you must first contact WABC for permission.
26Sep/140

Team Building Without Time Wasting: Coaching For Behavioral Change

Posted by Marshall Goldsmith

Team Building Without Time Wasting:

Dr. Goldsmith displays a quick and simple process of building a stronger team without, "shipping people out to the woods...". Using this process and follow up, your team can have the cohesion it always wanted to achieve.

Marshall Goldsmith is a proud member of and partner with the WABC. In both 2011 and 2013 he was ranked as one of the Top Ten Business Thinkers in the World – and the highest ranking executive coach – at the biennial Thinkers 50 ceremony in London. He was also the recognized in 2011 as the World’s Most Influential Leadership Thinker. Dr. Goldsmith is the author or editor of 34 books, including the New York Times bestsellers, MOJO and What Got You Here Won’t Get You There.

 

 

If you wish to reproduce this article in any material form, you must first contact WABC for permission.
1Aug/140

Leadership is a Contact Sport: Respond

Posted by Marshall Goldsmith

How do you respond to 360 degree feedback?  In Marshall Goldsmith's video blog below, he advises us to respond in a way that is positive, simple, focused, and fast.

Marshall Goldsmith is a proud member of and partner with the WABC.  In both 2011 and 2013 he was ranked as one of the Top Ten Business Thinkers in the World – and the highest ranking executive coach – at the biennial Thinkers 50 ceremony in London.  He was also the recognized in 2011 as the World’s Most Influential Leadership Thinker.  Dr. Goldsmith is the author or editor of 34 books, including the New York Times bestsellers, MOJO and What Got You Here Won’t Get You There.
If you wish to reproduce this article in any material form, you must first contact WABC for permission.