Business Coaching as a Way to Build Economic Welfare of Society by Daniel Tuma

In the world, well-known Czech and Slovak products and business successes do not only include hand-made crystal glass and design art pieces such as those from the La Svit company, or the application of biological and technological research into healthcare fields such as nanotechnology, Dr. Holy’s HIV research or Dr. Pomahac’s plastic surgery development.



Czech and Slovak products and their business successes have something in common in the coaching sense. All business successes of Eset, Avast, Elmarco, Petrof, Walmark or Skoda emerged from a decision to commit. To commit to an idea of business growth and therefore to build economic welfare.

Despite the fact that what make us suffer the most is hope, in business, only to hope is not the best business strategy.

To commit requires not only to hope, but also to have courage and strong belief that I am able to reach my goals and make a product I believe in because of its character, contribution and benefit for society.

And as the research findings of the Made in Czechoslovakia company and other respected scientists show, there are variables that are linked to performance and therefore, logically, to business growth. They are, for instance, work satisfaction, organizational identification,

generalized self-efficacy or locus of control, to name a few. Based on previously mentioned assumptions and scientific research, at Made in Czechoslovakia we believe that business coaching should work with, develop and cover the so-called “Magic 7” areas.

The Magic 7 may be determined as follows for Business:

1) Organizational identification and commitment

2) Work satisfaction

3) Leadership and authority

4) Quality of relationships in the workplace

5) Cooperation and competition

6) Business and personal self-confidence and self-esteem

7) Critical thinking


Business coaching should not only facilitate the process of organizational identification in general, but also in the individual meaning. Employees should be identified with the task value and the product itself. They should feel commitment and personal interest in fulfilling their working tasks. Also, the quality of relationships in the workplace means that an emotionally safe environment without gossiping, bossing around, stalking or any other unwanted socio-pathological problems helps workers to fully focus and contribute to cooperation and group cohesion. By facilitating the process of self-management, business coaches co-create inspirational environment in which a business person finds inner sources to increase his or her self-esteem and self-confidence. By questioning, business coaches stimulate critical thinking that helps facilitate a creative process. And because happiness is a question of one’s creativity, we, business coaches, may unintentionally influence very individual and fragile horizons. That is why our profession belongs to one of the most influential, powerful but also responsible arts.


The name “Magic 7” was influenced by the so-called Laterna Magica. Laterna Magica is not only known as the world’s very first multimedia theatre which won the first prize at the Expo 1958 in Brussels and which has attracted thousands of tourists to Prague ever since. It is also an old name for a wooden box with a candle inside, which lit a lens and projected small pictures behind it onto the wall in front of spectators in a magnified scale. It is not like in the allegory of the Plato’s Cave, which corresponds to the constructivist concept of the world. Laterna Magica is more like a method of coaching. In other words, in business caching we do the same. We work with one’s personality that may be considered as a psycho-plastic space which needs to have some of its areas lit and magnified to provide the observer/client with the wider picture and to be more aware of his or her inner sources, unanswered questions, or strengths.


The economic welfare of society mainly depends on a strong economy, the quality of products, working commitment, democratic thinking and moral maturity.

businessEconomic welfare can be influenced by our profession very much. We are the ones who work with people in business. We are the ones who provide them with comfort and safety to express their thoughts and values related to their work. We are the ones who can establish and manage developmental context. Therefore, we can influence the business a lot. And that goes hand in hand with the economic welfare of each society.



Daniel Tuma, CBC

Business coach, psychologist and organizational counselor managing the Made in Czechoslovakia company, the first company in Central Europe with WABC accreditation for training program in business coaching.

Academic guarantor and author of many workshops, trainings and coaching programs regarding business psychology, organizational psychology, emotional intelligence, socio-psycho pathology in the workplace and leading positions.

He is specialized in highly influential top-management assessment and in mediating conflicts on the highest business level.


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