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LETTERS TO THE EDITOR

Letters to the Editor

We Want to Hear from You!

"Benchmarks Are Dangerous" (BCW, June 2010) by Howard Morgan and Cathy Swody is a well thought through article. However, it reflects a narrow view of benchmarking. I have worked with organisations to identify the need for benchmarking and which company is in our view, the best in the area we are interested in.

There is also a decision about whether we need performance (numbers that compare how well we are doing) or process benchmarking (how others achieve their great results). I know benchmarking can help an organisation to make more progress than if it relied only on internal comparisons. I support a challenge to accepting the results of industry-wide benchmarking without first articulating what you want it to do and then selecting a really useful benchmark.

The role of a leader and coach becomes obvious.
- Joseph Ogbonna
RUUVAND LTD.


What did you think about this issue? Were there any articles that stood out to you? Do you have a question? We want to hear from you!


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