FROM THE WABC PRESIDENT/CEO
What the World Needs Now... (Part 3 of 4)
By Wendy Johnson
As business becomes more global and globalization increases its impact on society, business coaching will be impacted as well. How will business coaches respond, and what will be their role in the new global society?
 Complete Article
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COLUMN
The ROI of Business Coaching
By Jack Phillips
"So..." asks the sponsor of your proposed coaching engagement, "Can you show us the return on our coaching investment?" This question is being asked with increasing frequency. With increasing frequency, too, business coaches are answering, "Yes!"
Complete Column
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Beyond Business Basics
By Sylva Leduc
A central key to success for solopreneurs (including coaches) is having efficient, effective support systems in place. Yet, all too often, coaches waste time taking care of "administrivia" and pushing papers around on their desk. Learn how a Virtual Assistant may help you increase your productivity.
Complete Column
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Assessment Corner
By Roberta Hill
Tired of seeing assessments used to label and stereotype people? Roberta's tongue-in-cheek Twelve Step recovery program may help the Assessment Addicts you know.
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MOVERS AND SHAKERS
An Interview with Michelle Boyea
By Wendy Johnson
Wendy Johnson, president and CEO of the Worldwide Association of Business Coaches, discusses the future of global business, leadership within a global organization, and the impact of business coaching with The Home Depot's Director of Human Resources for Services, Michelle
Boyea.
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SUCCESS STORY
From Small to Dazzling: VSM Marketing Support Services
By Jean-Pierre Fortin
Alain Boudreau, president of VSM, a company specializing in supporting information technology companies in their marketing, was confronted with the challenge of growing his company from a small business to a large presence in their field. He hired coach Jean-Pierre Fortin to help him navigate his entrepreneurial shift, resulting in a new freedom for him and his company.
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GET THE EDGE
Traditional Sales Calls Don't Work for Coaches, But What Does?
By Kerri Salls
Traditional sales training teaches five simple steps to selling anything. According to experts, if you follow the steps, you get the sale. But if you are selling a coaching program or an assessment system, you need a totally different approach. Here are the strategic selling skills you need for this new sales cycle.
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HOT TOPICS
Growing Your Business: Four Strategies to Ease Growing Pains
By Christina Madrid
Are you on the brink of transitioning from "soloist" to "conductor"? If it's time to expand your business by hiring your first employees, you can use the following four strategies to help you minimize your risks and maximize your potential success!
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| Coming In Our Next Issue!
Feature: Ellen Samiec and Scott Campbell, authors of 5-D Leadership (Davies-Black Publishing, Oct. 2005), overview the five key leadership approaches, or five dimensions of leadership. Learn more about Ellen in the
WABC Coach Directory.
Success Story: Brian Underhill, founding member of the Alliance for Strategic Leadership (A4SL), discusses the design and outcome of an enterprise-wide executive coaching program for Agilent Technologies. Learn more about Brian in the
WABC Coach Directory.
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