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On July 15, 1997, Steve Lanning and Hal Wright of the United States founded the National Association of Business Coaches (NABC). Although Wright left the company in 1998 due to health reasons, Lanning stayed on to build the organization through the early phase.

NABC enjoyed a steady growth in membership over its first five years of operation. As one of a very small number of coaching associations in the world at the time of its inception, NABC had carved out a unique, and virtually untapped, business coaching niche. 

The business coaching industry has become one of the fastest growing professional services in the United States and Canada. The corresponding proliferation of training and certification programs in executive, corporate and business coaching across many countries created the ideal environment for NABC to further leverage its market position as “the association of choice” for both the business focused coach and the business market.

Given the current North American, European, South African, Middle Eastern, Asian, New Zealand and Australian market conditions, the growing interest in and need for business coaching services and the obvious international market gap, Lanning realized that the Association had a great opportunity to establish itself in any and all of these burgeoning markets.

To facilitate this greater growth, Lanning decided it was time to seek a visionary leader who could take NABC to a higher level and create a world-class business coaching association. Wendy Johnson of Canada, who shared this same vision and driving passion, was approached.

On May 31, 2002, Wendy Johnson assumed the full rights to and ownership of specified NABC assets. These assets were rolled into a new privately held corporation duly incorporated under the laws of Canada. WABC Coaches Inc. conducts business as the Worldwide Association of Business Coaches (WABC) and serves and develops the United States, Canadian and overseas business coaching markets.


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